other CAFE STORES

CAFEE NERO


Caffè Nero was founded in London, in 1997 by Gerry Ford, who was looking to bring a premium, continental-style Cafè to Great Britain, but keeping the authentically Italian style serving premium espresso based coffee, fresh high quality food and to become a neighbourhood gathering spot

In March 2001, Caffè Nero joined the London Stock Exchange and subsequently became the largest publicly listed coffee house company in the UK.

In October 2005, Caffè Nero was named the 20th fastest growing company in Europe by Business Week magazine. That same year, Caffè Nero retained the number one position in Allegra’s UK coffee rankings marking its fifth consecutive win and Gerry was named "UK Entrepreneur of the Year" by the Financial Times and the London Stock Exchange. A good year!

REPUBLIC COFFEE

Coffee Republic was founded in 1995 by Bobby and Sahar Hashemi who opened their first store in Fashionable South Molton Street, London, UK.

Since then, The Coffee Republic has grown to one of the best known and acclaimed coffee chains in the UK, have sites in Scotland, Cyprus, Ireland, Jersey, Devon, Romania, Saudi Arabia, Jordan and Kuwait.

Coffee Republic has 99 Concessions operated by 7 partners: Greene King, Cineworld, Travelodge, Shell, Enterprise Inns, Ealing Londis, London Town Hotels

Their products are: coffee, panini, hot chocolate, chai latte, mince crowns, spiced muffin, gingerbread, etc.

And the secret of their coffee: it is source from many countries and roasted to the highest standard at our roasters in Milan.

Today.. Caffè Nero has over 500 stores globally with more than 4,000 employees. Caffè Nero has been part of the coffee culture revolution and has helped to raise the bar on the coffee quality available to consumers through the introduction of hand-crafted artisan coffee in hundreds of towns and cities. Through this, Caffè Nero has become one of the best recognised and most admired coffee house brands in the world. Gerry is as much a part of the company today as he was in 1997.

COSTA COFFEE

Costa Coffee is a British coffeehouse company founded in 1971 by italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops.

Costa Coffee operates 1175 outlets in the United Kingdom as of January 2011, making it the largest British chain in terms of stores. Internationally it operates 442 stores throughout the world in 28 countries.

2010 was the year that Costa became the nation’s favourite coffee store. It is the largest coffeehouse chain in the United Kingdom and second-largest in the world. 

In a market where purchase has historically been driven by convenience rather than quality, Costa has challenged the way we think, buy and consume coffee.




PRESENTATION, PACKAGE, SIZE....

Costa use recycleable cups printing with certified sustainable pulp and vegetable, instead of oil-based, ink.


Their presentation is in all red recycle cup with "Costa EXPRESS" printing in white ink: this gives to the consumer the experience of have a real coffee.. strong. 

Their packages are eco-friendly but colorful... they offer also Healthy food, Fresh food, fruits, Pastries, cakes and snack.
And their products to drink in COSTA COFFE store are served in glass or mugs different presentations and sizes.

 COSTA COFFE likes to conserve the traditional coffee store offering to customers the real taste of coffee.

STARBUCKS the Green Coffee

Starbucks was found in 1971.

At the beginning was just a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle's Pike Place Market, US.

Was named after the first mate in Herman Melville's Mobby Dick and also their logo is inspired by the sea-featuring a twin-tailed siren from Greek Mythology.

Thanks to the mission of inspire and nurture the human spirit - "one person, one cup and one neighborhood at a time"-, the total stores of Starbucks are about 17,018 !!! (as of july 3, 2011).

STARBUCKS VIDEO: http://bcove.me/mikuudf0

PRESENTATION, SIZE, PACKAGE...

The presentation of Starbucks Coffee is very different because as you see it has a lot of products:

From Fresh-made coffee serving in Small, Medium, Large and EXTRA-large size, serving in carton white glass with simple printing in black and Starbucks logo in the front: offering a clean image - pure coffee.



Starbucks also offers Coffee Grains in colored packages, some Merchandise (coffee and tea equipment, mugs, etc), Fresh Food and Consumer Products like Coffee and Tea, Ready-to-Drink (bottled Cappuccino, espresso shots, in aluminum or glass presentation) and Starbucks Ice Cream with original, controversial and dynamic package presentation.

For us, Starbucks is in continue evolving: INNOVATION

BIG BRANDS - COFFEE STORES

In the last five years, the coffee brewing industry has seen so much activity in terms of massive changes in the landscape of coffee brewing companies. 


These changes range from mergers and acquisitions to changing consumer tastes and finally, to different branding strategies, and thanks to these changes... today we have many coffee stores: 


STARBUCKS, COSTA, NERO, REPUBLIC and other INDEPENDENTS COFFEE SHOPS

The activities of each coffee store, are expected to continue over the course of the next ten years, involving themselves in a competition for the coffee market.


In this blog we are going to focus more in Starbucks and Costa Coffee, because they are the principals competitors in this fragmented market.

COFFEE CONCEPT

PLEASE WATCH THIS VIDEO....  :D

http://www.youtube.com/watch?v=OTVE5iPMKLg

BUT... WHAT IS COFFEE.. WHERE DOES IT COME FROM?

Coffee Plant Overview

The coffee plant is a woody perennial evergreen dicotyledon that belongs to the Rubiaceae family. Because it grows to a relatively large height, it is more accurately described as a coffee tree.  

The Difference Between Arabica and Robusta Coffee Beans

While there are several different coffee species, two main species of coffee are cultivated today:

• Coffea arabica, known as Arabica coffee, accounts for 75-80 percent of the world's production. 

• Coffea canephora, known as Robusta coffee, accounts for about 20 percent and differs from the Arabica coffees in terms of taste. While Robusta coffee beans are more robust than the Arabica plants, but produces an inferior tasting beverage with a higher caffeine content.  

Both the Robusta and Arabica coffee plant can grow to heights of 10 meters if not pruned, but producing countries will maintain the coffee plant at a height reasonable for easy harvesting.