miércoles, 16 de noviembre de 2011

STARBUCKS the Green Coffee

Starbucks was found in 1971.
At the beginning was just a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle's Pike Place Market, US.


Was named after the first mate in Herman Melville's Mobby Dick and also their logo is inspired by the sea-featuring a twin-tailed siren from Greek Mythology.

Thanks to the mission of inspire and nurture the human spirit - "one person, one cup and one neighborhood at a time"-, the total stores of Starbucks are about 17,018 !!! (as of july 3, 2011).


STARBUCKS VIDEO: http://bcove.me/mikuudf0

PRESENTATION, SIZE, PACKAGE...

The presentation of Starbucks Coffee is very different because as you see it has a lot of products:

From Fresh-made coffee serving in Small, Medium, Large and EXTRA-large size, serving in carton white glass with simple printing in black and Starbucks logo in the front: offering a clean image - pure coffee.



Starbucks also offers Coffee Grains in colored packages, some Merchandise (coffee and tea equipment, mugs, etc), Fresh Food and Consumer Products like Coffee and Tea, Ready-to-Drink (bottled Cappuccino, espresso shots, in aluminum or glass presentation) and Starbucks Ice Cream with original, controversial and dynamic package presentation.



For us, Starbucks is in continue evolving: INNOVATION





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