BIG BRANDS - COFFEE STORES

In the last five years, the coffee brewing industry has seen so much activity in terms of massive changes in the landscape of coffee brewing companies. 


These changes range from mergers and acquisitions to changing consumer tastes and finally, to different branding strategies, and thanks to these changes... today we have many coffee stores: 


STARBUCKS, COSTA, NERO, REPUBLIC and other INDEPENDENTS COFFEE SHOPS

The activities of each coffee store, are expected to continue over the course of the next ten years, involving themselves in a competition for the coffee market.


In this blog we are going to focus more in Starbucks and Costa Coffee, because they are the principals competitors in this fragmented market.