miércoles, 16 de noviembre de 2011

COSTA COFFEE

Costa Coffee is a British coffeehouse company founded in 1971 by italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops.


Costa Coffee operates 1175 outlets in the United Kingdom as of January 2011, making it the largest British chain in terms of stores. Internationally it operates 442 stores throughout the world in 28 countries.

2010 was the year that Costa became the nation’s favourite coffee store. It is the largest coffeehouse chain in the United Kingdom and second-largest in the world. 

In a market where purchase has historically been driven by convenience rather than quality, Costa has challenged the way we think, buy and consume coffee.




PRESENTATION, PACKAGE, SIZE....




Costa use recycleable cups printing with certified sustainable pulp and vegetable, instead of oil-based, ink.


Their presentation is in all red recycle cup with "Costa EXPRESS" printing in white ink: this gives to the consumer the experience of have a real coffee.. strong. 






Their packages are eco-friendly but colorful... they offer also Healthy food, Fresh food, fruits, Pastries, cakes and snack.
And their products to drink in COSTA COFFE store are served in glass or mugs different presentations and sizes.



 COSTA COFFE likes to conserve the traditional coffee store offering to customers the real taste of coffee.







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